OUR PHILOSOPHY TO CREATION
DESIGNED IN DENMARK
Aarhus, denmark
What “Designed in Denmark” Means at Baum
At Baum, “Designed in Denmark” means much more than a sketch, a shape, or a country of origin.
Every Baum starts in Denmark.
Design is the whole phase where the instrument is created. This is where the instrument is developed, challenged, refined, and defined. It is where materials are chosen, pickups are voiced, finishes are tested, and the full character of the guitar takes shape.
From there, trusted production partners build the instrument we have already defined.
Then every guitar returns to our workshop in Aarhus, where it goes through final setup, quality control, and play testing before it reaches the player.
That is what the phrase means to us.
A Baum Starts and Ends in Denmark
1. Developed in Denmark
Every model begins with Morten Bau and our team in Aarhus.
2. Built to our specification
Trusted production partners craft the instrument we have already designed and defined.
3. Finished in Denmark
Every guitar comes back to our workshop for final setup, play test, and quality control.
This is how we keep control of what matters most.
And this is how we make sure a Baum feels like a Baum from the moment you pick it up.
Built on Luthier Roots
Baum did not start as a brand looking for a factory.
It started as a workshop. Production came later — once we had defined our style, our quality, and what a Baum should feel like, and wanted to share that with more players.
Our Custom Shop remains the R&D heart of Baum. It is where ideas are tested, details are refined, and the feel of a Baum continues to take shape.
That is why design at Baum is never just styling. It is build knowledge: shaped by luthier experience and real work at the bench.
Designed as a whole
A Baum is never just a shape or a spec sheet. Materials, looks, and feel all work together to create one complete instrument.
Materials
Every material choice has a purpose.
We look at durability, balance, comfort, weight, resonance, and how each part works with the rest of the instrument. A guitar is never just a list of parts. It is a whole.
That means the wood, hardware, finish, electronics, and construction all have to work together, not just look right on paper.
We choose materials for the long run.
For stability. For feel. For sound. For how the instrument holds up over time.
Looks
A guitar has to make you want to pick it up.
Not because they are more important than sound or feel, but because the visual identity of an instrument is part of what draws you in and makes you want to play it.
At Baum, design is not decoration added at the end. It is part of the product from the start. We think carefully about how colours work with wood, how finishes interact with hardware, and how every visual choice supports the overall personality of the guitar.
A good instrument should invite you in before you even play the first note.
Feel
Feel is where a guitar becomes personal.
It is the way the neck sits in your hand.
The way the finish responds to touch.
The way the body resonates against you.
The way the guitar reacts when you dig in.
It is also why we care so much about details like lacquer choice, neck finish, and setup philosophy.
For example, we use satin lacquer on the neck and a thin layer of finish on the body because feel is not just about how a guitar looks. It is about how it lives in your hands.
See where Baum comes from
Baum started as a one-man luthier workshop. That mindset still shapes how we work today.
Built to Our Specification
Every Baum starts with us.
Once the instrument has been fully developed, we work closely with trusted production partners to bring it into consistent production.
This is never just a handoff. It takes close collaboration, constant dialogue, and a shared understanding of what we are trying to build. We communicate by weekly meetings - and we travel abroad to meet in person.
We define the guitar. Then we work together with our partners to make sure it is built the way a Baum should be — in sound, feel, finish, and quality.
That is why partner choice matters. Not because they make the guitar for us, but because they understand what we are trying to achieve.
OUR QUALITY CONTROL
Finished in Denmark
Every Baum comes back to our workshop in Aarhus before it reaches the player.
“A Baum is not finished when it leaves production. It is finished when it feels right in our hands.”— Morten Bau, Founder
Here, each guitar goes through final setup, play test, and quality control to make sure it matches the standard we set from the start.
This is how we close the loop — and make sure every Baum leaves Denmark feeling like a Baum should.
Why This Matters
All of this is done for one reason: so the guitar feels right the moment you pick it up.
Ready to play
Final setup and play testing help each guitar feel dialled in from day one.
Built with intention
Every detail is shaped by clear decisions on feel, sound, materials, and finish.
True to Baum
From first idea to final QC, the goal is the same: that every guitar still feels like a Baum.
Not a Numbers Game
Baum is not built around volume.
We care about each instrument, and about carrying the same standard through every step — from the first drawing to the final setup in Aarhus.
That is how we make sure every guitar feels like a Baum.
That is what “Designed in Denmark” means.